Pattern Library (ver. 1.9)

Visual identity guidelines

The goal of a consistent visual identity is for Calgarians to immediately recognize our organization when they see our website, a business card, online ad, or even an envelope. This means that we need to have a unified look and feel, which includes establishing a standard set of colours, wordmark, fonts, image treatment, etc.

Usage of the City of Calgary visual identifiers, icons, and illustrations must follow the Corporate Brand Identity and Identifiers policy and usage guidelines.